The tools you use to go to market matter, but what matters more is getting better results with less complexity. To do that the tools must be understood then routines around using them must be ingrained into the culture of the business!

Which software is for me?

There's no one-size-fits-all all solution when it comes to software. Often, there's stacks and configurations that work in different ways for different clients. But how do you know which configuration is for you?